Source: https://www.investingcity.org/post/boring-ole-checklists

• Disqualifiers
  • Am I interested in learning more about the company?
• Important
  • Is it in my circle of competence? Do I know the business model and the industry?
  • Clear thesis (why do I think this company will be a good stock?)
• Moat
  • Why is this company better than all the other competitors?
  • Have you looked at the innovation decision tree?
  • How do you think about future-proofing and optionality?
  • What is the value proposition? How much value are they providing?
  • What is the culture of the company like? How do they treat employees?
• Management
  • Insider ownership and other smart investors?
  • Founder led?
  • Culture of innovation? Long term view?
• Financials
  • Revenue growth, margin expansion, operating cash flow, ROIC
  • Capital structure? Too much debt?
  • Total addressable market? How well do they know the industry?
• Biases
  • Do I like this just because I've spent a lot of time researching this?
  • Do I like it just because it's down a lot from a high?
  • Is this the absolute best choice I can make or am I de-worsifying?
  • Am I seeking to find reasons to like this company rather than letting the facts speak?
• Valuation
  • How confident am I in the assumptions to get to a 5 year 20% CAGR?
• Allocation
  • What is my gut-level conviction and the upside potential?
  • Pre-mortem: if this turns out to be a bad investment, what will be the reasons?